From Gunpowder to Spaghetti "Every Gun Makes Its Own Tune" • Clint Eastwood
The cowboy western managed to forespell the future in ways other genres didn’t. In telling the false story of the West as myth they prepared us for our retreat into the MadMax existential world of brute survival that various forces [capital] & personages [Netanyahu, Putin] & governments are forcing upon us. The cowboy wanders the dusty plains where the dust storms composed of wind-weathered red rock dust, spilled gunpowder & bleached bone fragment particles, early westward ho train soot blow.
We retreat into an unreal-irreal cosplay western so we can be heroes conquering the everyday: weight loss, traffic jams, botox, fuel prices, roadrage & the disconnect between advertising where the consumer is king-queen & the reality: companies treating us as consumption-addicted wage slaves with no choice but to accept the terms of daily transaction...
