How to Use Qualitative and Quantitative Research in New Product Development recently discovered the modern ad from Domino's Pizza where they deomonstrate a clip of focus groups they conducted with consumers relating to products. I love it! The message was clear: they followed the clientele. Their management and product teams were brave enough to actually pay attention to what customers think. I'll be eternally grateful to Domino's pizza for the message sent concerning the value of market research.
