Stefan Schneider has his roots in the electronic music world. He gathered early experience already at age 16 by working as a DJ. In 1998, Schneider was one of the first people to recognize the potential of the Internet and broadcast radio on-line. He streamed his sets and performances on Evosonic and Cosmium Stuttgart. He produced conventional radio for Big FM.
Schneider was also professionally involved in the digital field very early as a self-employed Flash designer and art director for renowned customers such as General Motors Detroit or Johnny Walker and as a freelancer for Leo Burnett & ARC Worldwide.
As an artist, it was always important to not just market productions but also to create platforms where he could present his own live content to his audience. He recognized the greater value of the live music experience and created a new business model for the music industry out of this.
