I suspect that there are a lot of people that meet the following description: You’re taken with the idea of starting a podcast. You want to do it! You have a pretty good idea of what kind of show you’d like to do, you know who your audience is, and you know how you can differentiate yourself and add some value to listeners. You also know that you work a full-time job, you’ve got kids, you have other obligations, so the amount of time that you have to dedicate to something else is so small you gave up measuring it in seconds, and you wonder if facial twitches could work as a unit of time. It doesn’t. I tried. I was reminded of this by a reader who was kind enough to comment on my last article for Medium. Reading their circumstances, it struck me how similar our situation is: Day job, multiple kids, some with special needs or serious medical issues. It would be very easy to just shrug and say “Time is fleeting, and a podcast takes the time I don’t have”. Well, it can if you have a miscon
