Yesterday I told you that as creators, I think that social media is becoming our worst enemy due to the weaponization of the platforms for engagement and the appropriation of content by aggregators and other entities for their use and engagement. As such, I suggested that there might be a way to reassert control over your creative assets, and that’s what I want to talk about today.You see, I think we’ve got to get back to housing our assets in our own spaces, places that we control. Our own ship, as it were. Years ago, I had a small limited run podcast series called “The Peaceful Pirate,” in which I talked about building your own ship. That ship is your website, your base of operations. In one episode, I mentioned the need to go fishing every day, and by that, I meant sending out bait to all the appropriate places—links to social media, contributing to forums, and things of that nature. I believe you still need to do that. What I don’t think you need to do is give your content to socia
