Marcelo Tag, born in Turin but a Londoner at heart, was artistically raised during the new spread of the Savoy scene at the beginning of 2000s as a resident dj of the two cult realities of the city’s underground electronic scene : The Plug and the Doctor Sax Music Club, a very well known historic club in Turin, that is still attended for its after parties. In 2006 he founded the Carnival Records, label that was also included in the compilation Ten years of Cocoon mixed by Sven Vath. In 2010, he started his promoting activity with the club night and record label We Play The Music We Love label, which soon became a reference point in Turin's night scene and that is also based in London.
