Herbert Holler has been a party producer, promoter and DJ for over 25 years. He’s played at the most notable lounges, bars and dance clubs in NYC nightlife history, from Wall Street to 125th, from Brooklyn to the Bronx, not-to-mention guest spots across the globe, in cities like Tokyo, Venice and London. He works with a growing list of high-profile clients (Samsung, Porsche, Live Nation, Sony/ATV, etc.), event-production teams (Creative Edge Parties, Glow, Frost Audio, etc.) and world-renown artists (Benny Blanco, Boyz II Men, Diplo, John Legend, Miguel, Snoop Dogg, etc.), and continues to spin some of the most celebrated annual events in NYC (like the Brooklyn Black Tie Ball and Brooklyn Botanic Spring Gala). He’s also created the most legendary old-school dance party in history, the Freedom Party®, voted “Best Party” by Papermag, Village Voice and URB, now in its 21st year of parties with 1000+ events to date, My House™, his home for deep-house music, and Jams™, a new 2000s night!
