UK-based ethical radio, shaped by artists, powered by DJ's. Our Mission: to bring SOUL ROOTS musical journeys to as many people across the world as possible. We are committed to: • Playing the deep dive stuff - across soul, roots reggae, UK street soul, house, hip-hop, indigenous & world music and much more. • Our DJ's - for whom digging is a way of life - play both the roots and future of music. If its got roots, or soul, (or both) they play it. We support our DJs to develop their own profiles and grow together as a community. Aspirations : • Building bridges between peoples and finding communality through a shared love of music. • Working directly with independent and up-and-coming artists and labels, to serve as a conduit to promote music to as wide an audience as possible. • Fairness. As an ethical station with community in our hearts & minds, we ensure equality and respect with fair reward for all.
