Established in 2003, HIDDEN CHAMPION is a Tokyo-based free magazine, which introduces various aspects of street cultures including art, music, skateboard and BMX. Unlike other existing publications, the magazine put the focus on finding hidden champions in various cultures with a unique perspective and approach. Maximizing the benefits of a free printed medium, HIDDEN CHAMPION is now recognized as one of the important free publications in Japan. Apart from quarterly release of the magazine, HIDDEN CHAMPION has been curating artists for the exhibitions, organizing events, designing and creating printed publications as a creative/media label.
