Under the Influence: Ellie Wilcox on Brands' Best Friends

The influencer is dead. Long live... the influencer?

Despite claims that the influencer marketing industry is dead, we're not convinced. Predicted to be a £10 billion industry by 2020, there's no sign of brands slowing down on their spends - and while there's plenty of change, we think the form is stronger than ever.

Tune in to hear two industry veterans - Gemma Glover, ENGINE's Head of Influencer, and Ellie Wilcox, Social Media Manager at Next - discuss their experiences and they think is in store for the future.