We are living in a golden age of entertainment, in which anything and everything is at our fingertips and is increasingly available to enjoy free from unwanted brand intrusions. However, we're also living in a time where our social feeds are increasingly curated by commercially-driven platform algorithms which prohibit organic exposure, forcing brands back into an ad-centric cul-de-sac.
To relook at the way brands approach storytelling, our panel discussion, ‘Setting Stories Free: New adventures in storytelling beyond the spot’, brought together industry thought leaders to understand the power of stories, the channels available to contemporary storytellers, and the opportunities that exist for forward-thinking brands. With:
Dave Roberts – Chief Content Officer, ENGINE Will Storr – Author, The Science of Story Telling Adam Harris – Director of Custom Solutions, Twitch Megan Wastell - Podcast Director, Global Entertainment Connor Boals - Supervisor Producer, Great Big Story
