Today I am talking to Matthew Turner. Matthew is an author, speaker and brand storyteller. In this interview we talk about: how to customize and niche down your audience how to grow your e mail list chasing shiny objects how to provoke engagement from your audience how not to give up when there us no feedback and engagement from your audience how to nurture your audience Food for thought: Marketing is all about starting a conversation and then continue the conversation over period of time. There is no better way to start a conversation than utilize storytelling. When it comes to content marketing you need the following to guarantee success - strategy, consistency and relevancy. It's all about building traction! Free Book: Get your free copy of The Successful Mistake (the book) Check out the Launch Your Podcast in 7 Days online course! Buy Now