Conversational Marketing is a term I've coined to describe a more human way of growing your business - one that's especially needed right now (not to mention perfect if you're a coach, healer or some other relationship focused professional).Many emerging business owners feel increasingly frustrated and downright disheartened because marketing advice makes them feel like they're having to put on a mask and pretend to be something they’re not.And I've got to confess - I did it myself for the first couple of years in my own business. My first website was modeled on the websites I saw from other coaches, complete with motivational messages and images of women jumping with joy in cornfields.We follow what we see others doing. We model what we think we need to do to replicate the success we see others having.For many coaches, that means having glamorous headshots taken, talking about 'hustling' and living your best life and making squillions while working from the beach.The problems with thi
