On a recent Sunday afternoon, you may have noticed Brutus — Fox's NFL mascot — wearing a new set of protective armor. This costume wasn't promoting a nonprofit initiative meant to distract from professional football's abundance of PR debacles, nor was it celebrating Thanksgiving or Christmas. It was an ad for a video game: Fallout 4.
As your pupils dilated and the molten cheese dribbled from your pizza roll, you likely found yourself in one of two camps: the camp that recognizes the Fallout brand and feels the sudden, stinging pang to buy this video game; or the camp more or less unfamiliar with the brand, but probably hears it referenced in sentences like, "You know, I haven't seen my girlfriend since she bought Fallout 4," or, "My husband doesn't sleep, and I blame Fallout 4."
In either case, you probably slurped the string of cheese-like substance back to your lips, saving your favorite sports jersey from a trip to the dry cleaner, and found yourself in need of more information, n
