My Guest this Thursday, February 14th at 3 p.m. PST on MetalSmith BenchTalk is David Geller, the owner of Jewelry Artisans, Inc. in Atlanta Georgia. About: David’s training started as a 10-year-old during the summers in his father’s jewelry wholesale manufacturing company. At the age of 16, David received a car for the sole purpose of coming to work after school. The family has traced their roots back 14 generations in the jewelry field, going back through New York, Odessa Russia, Spain, France and England. In 1972 David worked for Neiman Marcus when they opened up in Atlanta as a jeweler and then started Jewelry Artisans, as a trade shop in 1974. Within a few short years, the company dropped the trade accounts, dealing full time with the retail end of the business. In 1999 Jewelry Artisans performed over 8800 job envelopes doing over 1.8 million in sales, with half of that coming from the bench. Over the years, David developed a system of paying his jewelers on a commission bas
