The P.A.S.T.O.R. Framework is the formula I use to craft every piece of sales copy I write. It is also the most "borrowed" piece of knowledge that I've ever taught. I've seen it shared in countless blog posts, videos, and forums around the net (often without proper attribution, but that's okay...I guess). The thing is, to really use this formula effectively, you need to learn a little more than just what each letter of the acronym stands for. This week, I'm diving deeper into each step of the process with a P.A.S.T.O.R. "mini" Masterclass. Listen carefully, put these concepts to work, and you WILL sell more of your stuff. Key Insights A review of the PASTOR Framework Diving Deeper ... Talk to your "Right-Fit" client KNOW Your Person as well as possible, then talk to THEM, not to a group - Describe THEIR problem Describe the Pain as they perceive it What's going to happen if the problem (the Pain) goes unsolved? Show them what's possible when the problem is solved Tell them th
