"A lot of times people don't pay enough attention to their voicing at all. They don't realize that their story doesn't exist, unless people are grabbed by their voice. The story literally — like practically literally — is not happening. People are just missing it, so I always thought voicing is key, it's central. You have to grab people. And I had a real approach where I was almost trying to scream out of the radio, 'Listen now!' And, 'Listen now!' And, 'Listen now!'"
