Brian and crew recently landed in Montreal to tour the Hypertec lab facility and witness some interesting immersion-cooling trends with the leader in the field. Following the lab tour and product demos, Brian sits down with Scott Shadley, Director of Leadership Narrative at Solidigm. Scott and Brian have a lively, candid discussion as they trace the evolution of cooling, flash storage, and breaking away from legacy hard-drive form factors. However, it's not all about immersion technology. Brian and Scott discuss signal integrity challenges in PCIe Gen5/6 and the trade-off between performance and reliability. Of course, there can't be a podcast without an AI segment, so we cover topics such as AI-driven data growth, RAID resiliency, and large-drive "blast radius" management. Scott discusses Solidigm's focus on developing products that customers want, rather than guessing what the industry needs. This only works when vendors work closely with customers to understand their pain points.