What were you doing in july 1999? I was djing in many lounges and bars in Montreal using vinyl. While keeping a happy vibe, I played tracks with conscious positive and inspirational messages to the drunk crowds and somehow I knew it got through to some of them, if only to their subconscious. With this mixtape, I put a particular emphasis on these MESSAGES. For the visuals I found a microscopic picture of the diamond of the needle on the vinyl allowing us to literally see the engraved messages.