How to Be a Category King - Al Ramadan, Dave Peterson (Play Bigger Advisors)
By Stanford Technology Ventures
Description
Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for convincing customers to see the world as you’ve framed it.
