In this episode we cover 20+ years of Mac and iPod advertising, from Big Brother's grey dystopia to Jony Ive's white room and beyond.
Links for this episode:
Apple's YouTube channel
the beginning: 1984
Chiat/Day Big Brother 1985: Lemmings
the interregnum (1985–1997)
Mac OS 8 multitasking ad Mission Impossible Sony's current Bond tie-in MI: The Web Adventure [WayBack] "The Business Macintosh"
Ive and Jobs take over
30 years of Mac ads in 60 seconds Ive talks about the TAM Think Different Rob Siltanen's firsthand account "Here's to the Crazy Ones" [Dreyfuss] [Jobs] posters iMac "Simplicity Shootout" Colors and Yum. Jeff Goldblum "No Step Three" (spoiler: it's EarthLink) "Three Pizzas" "Internet?" drunk version G3 vs. Pentium II Intel "bunny" ad Apple's response: "Burn" PowerBook G3 "It eats Pentium notebooks for lunch" keynote introduction full-size print ad "Watch Austin Powers twice" claim debunked dual expansion bays Snail M
