What actually moves the needle in Generative Engine Optimization, and which GEO tactics are getting more attention than they deserve? Matthew Bertram sits down with Ross Hudgens, founder of Siege Media and author of a new book on Generative Engine Optimization, to separate emerging GEO best practices from tactics that still lack convincing evidence. Ross explains why third-party consensus may be one of the biggest differences between traditional SEO and GEO. Instead of simply declaring your...
