Love Action’s Friday Fix debuted on 26.February.2010. Presented by Jessie Ward O'Sullivan, she offered a curated, vinyl-driven sonic journey: beginning with energetic pop, weaving through soulful crescendos, and often closing on an upbeat indie anthem. Jessie’s expert curation and the classic vinyl sound combined to deliver exactly the kind of musical boost that heralded the weekend—warm, lively, and richly textured.