Tracy Swedlow, editor-in-chief of InteractiveTV Today [itvt] itvt.com, speaks to BBC Red Button Managing Editor, John Denton about all the new shows that are red-button enabled. Specific topics include why shows are growing in popularity, how many people are using these services, backend management, favorite shows and why, innovations, their multiplatform agenda, and much more. Read our daily news, subscribe, search, upload and more at itvt.com
