Many of us have embraced ride-sharing as a preferred mode of transportation, but we can also probably agree there’s room for improvement in the experience. Although you would define the ride-sharing companies as disruptors, it’s now time for disruption to happen to them.
Will Coleman saw an opportunity to improve this experience when he found that his wife wasn’t willing to participate in the ride-sharing world because of safety concerns. Plus he saw that ride-sharing wasn’t actually helping with the over congestion of roads, it was actually making it worse.
Although there were many who were hesitant when he first starting talking about his idea, in just a short time they saw his vision for an overall better experience and Alto was born.
Will shares his journey with us, along with what makes Alto so different from the other options in the ride-sharing community.
3:52 - Will tells the story of Alto, and how they differentiate themselves 4:40 - What opportunity they found in the rid
