Nick Mysore with N-Power Ventures has an extensive background in corporations in addition to start-ups. He has worked in various marketing roles with large brands like Dean Foods and Frontier Communications, along with smaller brands and now consulting.
In this conversation with Nick, we discussed all things innovation, not just in marketing, but what large corporations are doing wrong when it comes to analyzing and creating a case for their innovation lab in addition to hiring the right teams. We also discussed how start-ups can be more strategic with their resources to scale and grow quickly, even with a smaller budget.
Here is the official episode breakdown: 2:10 - Nick’s journey from marketing to consulting for major corporations but advising under various circumstances 4:25 - The research required to launch a multi-million dollar brand and some of the mistakes that were made 6:15 - The team that’s required for true innovation 8:30 - What are the differences between a large brand
