Pizza Tracker, new online bling from Domino's Pizza, lets many of the chain's customers peek at their 'pies' in production. Is the chain trying to make a point to some of its own rebellious franchisees as well as its rivals? NRN managing editor Alan Liddle looks at the whats, whys and hows of Pizza Tracker, which some Domino's officials hint may be the first of many new infotainment initiatives designed to be anything but entertaining to the competition.
