In the 1996 election, Bill Clinton had a problem. The women who came out in droves for him in ‘92, split their vote in the ‘94 midterms, handing over control of the House and the Senate to the Republican Party. As his team stared ahead at his re-election bid, they knew they had to win those women back. So, after a major polling effort to determine who exactly their undecided ladies were, Clinton turned his focus toward the most important swing vote in the election: the soccer moms. The soccer mom ushered in a new era of political campaigning, an era of slicing and dicing the electorate, engineering the (predominately white) voting bloc characters that campaigns have chased after. Security Moms. Nascar Dads. Joe Six Pack. Walmart Moms. But what about everyone else? What about the surprisingly swingable corners of this country without a soccer mom in sight? Inspired by this exceedingly cool interactive map from Politico, we set out on a mission to make an audio-map of our own. We aske
