Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. As I've said previously, there is a battle going on for your attention. Lately, I have noticed a trend where business educators will use controversial contrary statements simply to get people to pay attention. We've talked about some of these remarks around relationships in sales, and today, we are going to talk about yet another controversial premise they teach... That sales scripts don't work. First of all, let’s be very clear about this. Yes, you can very easily sound scripted. If you simply read a script word for word, then people are very unlikely to buy from you. But if you think about every single movie, your favorite movies that you watch over and over and over again, your favorite TV series that you continue to watch time and time and time again, season after season after season. What are the common denominators? They are all scripted! What do movi
