Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. I was first introduced to this idea through a book called Psycho-Cybernetics, written by a guy called Maxwell Malts. He is a plastic surgeon; and what he realized is that there was a disconnect between how people saw themselves even after he'd done plastic surgery for them. He would change someone's appearance and they would look in a mirror after he'd done the surgery, saying that they didn't see any difference in how they looked. One of the things that came out of this book was this process which I was able to adapt to some of the clients that I work with on a coaching basis. I'm going to give you the exact process to do this, but I'm going to do it in the body of a story. I worked with a sunglass rep and he was working in Victoria, which is a pretty good territory in summer. But in winter, when it gets rainy and miserable over there, the sun doesn't shine a lo
