You Are Being Tracked, Evaluated and Sold: an analysis of digital inequalities [Audio]

Speaker(s): Professor Bev Skeggs, Dr Seeta Peña Gangadharan | If our personal data is traded in milliseconds up to 70k times per day, what does this mean? Should we care? Are we aware? Does it matter? Is it possible to escape? Bev Skeggs will draw on research that uses software to track the trackers (Facebook) and identify how a person's browser use is tracked and searched in detail for sources of potential value that can be sold to advertising companies. She argues that if we want to know how inequalities are being shaped in the present and future we need to understand the opaque mechanisms that operate through stealth and experiment with our personal disclosures. Bev Skeggs (@bevskeggs) is Academic Director of the Atlantic Fellows programme in the International Inequalities Institute at LSE. Seeta Peña Gangadharan is Assistant Professor at the Department of Media and Communications at LSE. For four years prior, she served as Senior Research Fellow at New America’s Open Technology Ins