Speaker(s): Dr Pablo Rodriguez | Innovation in most large companies these days is fairly incremental. There is nothing inherently wrong in this, as much of our progress as a society has resulted from such innovation. Over recent years, however, we are seeing a radical departure from incremental innovation. Instead, we look at organisations who intentionally set extremely ambitious innovation objectives, where incremental innovation cannot get the job done. The focus of this talk is to discuss the ways in which organisations mobilise resources to go after bold objectives which can move the needle: Moonshots. These are not incremental innovation activities, but instead multi-year missions that mobilise extensive scientific and technological resources to expand the horizons for both organizations and societies, and transform both in the process. From the original Apollo mission, the original IBM 360 mainframe computer, NASA, DARPA, Google X, or Telefonica´s new spinoff company — Alpha, mo
