Donyell McCullough is a talent executive with over 20 years of experience managing and recruiting talent for notable television projects. After 15 years of booking and casting celebrity guests and hosts while respectively managing with her own company and freelancing, Donyell took her talents in house as a talent executive to BET and then to TVOne. At TVONe, Donyell is the Head of Casting & Talent, where she is responsible for identifying and recruiting talent for the network's programming. Donyell has a knack for spotting and identifying talent and has the unique ability to connect with all people. Lisa and Donyell discuss how Donyell got started in this business, how she developed a personal database of over 500 connections and booked over a 1,000 guests, and what it takes to have staying power as a female in a male-dominated business. These long term friends also discuss the importance of branding yourself, having your business together, and how being kind (yet firm) in this busine
