Today the problem is simply listing all of the properties of a rubber ball. Use this exercise to help focus your team on listing all the expectations of your product; what do people know about your product and what do they expect to know of your product. In the second half of the show we talk about LPP #20 and how important it is to get out and observe a problem to understand if you are asking the right question in order to get a disruptive solution. I hope you enjoy the show. If you would like to interact with Soap Box Rocket, then follow Craig on twitter @SoapBoxRocket. Also if you like the show share it on twitter to get more listeners to the show.