Unsubstantiated Claims James has a customer who’s on the fence and he knows his product will really help he just needs to convince them to say yes so he says... “look I know this is an important decision for you but I guarantee if you give this a try you’re going to lose that 10 pounds.” So what do you think? Did James go to far? Yes he did. That’s a claim and not only is it illegal it doesn’t help as much as you might think. On today's show discover: ...how exaggerating product claims can hurt your sales; ... if it’s ok to tell a customer you don’t know; ... why it’s always better to tell the truth. It's Too Good To Be True You’ve seen those “as seen on TV” products that guarantee defined abs by just sitting on the couch, right? You aren’t fooled because you know if it sounds too good to be true it probably is.Your customers know that too. They understand there is no magic bullet and no matter how good your product is, it won’t provide the same results for everyone who uses it, eve
