Description: The current era of sports provides analytics on the sports fan and viewer that would have been unimaginable just a decade ago. This week, we chat with a 25-year media industry veteran who now serves as a Vice President at one of the leading research companies in the world. Jeff Grant provides us insight on what information sports teams and organizations are searching for, to try to broaden their reach. See acast.com/privacy for privacy and opt-out information.
