The Indy 500 is one of the oldest events in American sports but the business end of racing – and most major sports – is rapidly changing to ratchet up fan engagement and deliver even bigger sponsorship dollars. No one knows that better than Mark Miles, the president and CEO of Hulman & Company and the man behind the Indy 500, who spent time with sports business expert Rick Horrow discussing ways leagues, teams and great events can keep the pace. For information regarding your data privacy, visit acast.com/privacy
