This week, Joe talks with a regular guest on his show, Kathrina Rashid, Ph.D., as he continues his exploration into the concepts of culture and ethnicity. Dr. Rashid discusses the concept of race, and explains why the idea of us being members of different "races" is actually a myth. In the discussion, Dr. Rashid will rely heavily on the newly-published book, What Are We Talking About When We Talk About Race?, written by her friend and colleague Marshall Segall, Ph.D., Professor Emeritus of Cross-Cultural and Political Psychology at Syracuse University. The book spectacularly explains how powerfully-entrenched the use of the word has become, and the difficulty in getting people to shift their thinking about human categories away from this mythical concept, and toward more accurate characterizations of us as diverse members of the human species. Be sure to call-in for this one!!