Martin here and it's a jam-packed episode this week. But first a milestone: it's been nine years since Terry Fallis and David Jones started Inside PR and we want to give Terry and Dave a big congratulations and bigger thank you! And thanks to all of you for sticking with us. If you're interested, head to the archives and listen to IPR #1.
Back to 2015...On today's show, we talk about three things:
1. When to hire a PR firm - and when you should wait Gini wrote a post about a startup client whose product wasn't ready when they hired her firm, so any traffic the Arment Dietrich team drove to the site led to customer frustration since the business wasn't ready for...um business. Moral: sometimes entrepreneurs need to put the brakes on their PR efforts until they have something to show, solid goals and can afford it.
2. PR generalist or specialist - where is the industry heading? According to the Holmes Report Card, in recent years PR agencies have been hiring specialists over generalis
