On this week's Inside PR, Gini Dietrich, Martin Waxman and I talk about three issues: Starbuck's #RaceTogether initiative, the change to Google's search algorithm to penalize Websites that are not mobile-friendly, and another move by Facebook to make itself more inviting to advertisers. Starbucks #RaceTogether Looking back at Starbucks' #RaceTogether campaign, I can't help but feel that, while laudable in intent, RaceTogether showed a remarkable lack of self awareness on Starbucks' account. Martin and Gini disagree. They see more positive than negative in Starbucks' initiative and its handling of the subsequent fallout.
Gini feels that Starbucks succeeded in getting us to talk about the issue. I think that Starbucks succeeded in getting us to talk about Starbucks - and not in a positive way. I think the issue came apart because of a lack of self awareness on Starbucks' part. I see it as an unequal power relationship. A chain that sells premium-priced coffee to a we
