In this episode, Jeff Eaton talks to Content Strategist Noz Urbina about *Adaptive Content* and the changing face of customer engagement. What does "omni-channel" mean? Is it more than a buzzword? What steps can organizations take to prepare for it? Spoiler Alert: It all relies on well-modeled content… Along the way, they discuss the storied history of structured content, the challenge of effective content personalization, and the existential horror of old-school WYSIWYG editors.
Insert Content Here listeners can also receive a **10% discount** on Noz Urbina's upcoming [Adaptive Content Modeling](http://urbinaconsulting.com/events/content-personalisation-workshop-adaptive-content-modelling/) workshop! Just sign up with the discount code ICH10.
