Fertility, Ovulation and Consumer Decision Making

For 50 percent of the population, ovulation plays a role in human behavior -- but to what extent? Marketing researcher and social psychologist Kristina Durante contends that ovulation plays a large role in the decision making process of fertile females. If her research holds true, then it means corporations and even political parties are already attempting to game ovulation for their own benefit. In this episode of Stuff to Blow Your Mind, Robert and Christian examine and discuss the research.