Achieving success and longevity in the notoriously fickle music game is all about defying the norm and, as an artist who’s spent his life Going Against the Grain, Haitian-American emcee Jeff Chery has a considerable leg up on the competition. From his decision to leave a secure job in NYC and pursue his dreams in Atlanta, to his recent decision to drop former moniker “Pay$0z” in favor of his birth name, to the eclectic array of styles and sounds he incorporates into his musical output, the Haitian-American emcee has built his reputation on doing things his own way – and, as a result, he has listeners across the ‘net following his every move.
A regular fixture in the Booth since introducing himself with “Black Starz” in November ‘08, Chery has brought us old-school, lyrically-driven cuts, club-ready joints, and everything in between (including an exclusive freestyle!). Now, the emcee is finally getting ready to drop the DJBooth.net-sponsored “mix-album” album fans have been looking for