Pricing services - how do you do it? Is there a rational process? Can you tie it to value? Cost? Developing a price is one of trickiest parts putting a new service online. Prospective customers have to believe the value can be realized and existing customers must find the value exceeds the subscription. A monthly subscription is easier for prospects to swallow but a yearly provides a bigger hit for cash flow and maybe higher retention. Which is better in the long run?
These are just some of the issues facing services vendors in the growing SaaS and cloud services market. In our September 8th podcast on Haut Tech Conversations, we’ll address those questions with our guest, Jim Geisman of Software Pricing Partners. Jim spoke at the first SaaS Summit. His firm has focused on software pricing since 1987 and has consulted internationally on issues of software pricing and deal structuring. He has written extensively on software pricing and is a frequent speaker.
