In this episode, Jim Kurtz talks about how postcards work to promote your business. Jim discusses some common misconceptions about postcards and why the stigma that postcards "don't work" may not be accurate.
Postcards don't always generate a direct response. Often, recipients will get the card and then go to your website or social media to find out more. This traffic to your website would not have occurred otherwise. Postcards also get shared and pass to people who may not have been on the mailing list.
Jim also discusses the key aspects of a great card and what your postcards need to have to generate a good response. These factors explain why Galaxy Marketing Solutions routinely get 3-4x better response rates than other direct mail companies.
For more information, contact Galaxy Marketing Solutions at 727-754-9585 or email
[email protected]. You can also visit their website at www.galaxymarketingsolutions.com.
