Twitter is a useful communication tool, especially in business, but it's still one of the most misunderstood social networks for casual users.As with any social platform, if you don't have some sort of strategy, it isn't going to create much value.With Twitter, evaluating who's following can be helpful in unlocking potential value and a website called SocialRank.com makes this easy.It's a free tool that will provide you with intelligence into your most valuable, most engaging and your best followers.Let's face it, Twitter is essentially a popularity contest and understanding who actually is popular that is following you can help to strategically engage in conversations.Location can also be a major factor, depending on the type of business you are in, so SocialRank allows you to filter your followers by location.You can also filter others by keywords in their bio, making it a lot easier to connect based on user backgrounds.If you have never thought much about connecting with others that
