Surveying your customers is an essential part of operating any type of business but there is a confusing field of tools to choose from.

A lot of what is available is full of great features that may be more than some businesses need.

For anyone that needs to create surveys on occasion, there's a totally free option available from Google.

The free productivity tool from Google called Forms is a simple way to create survey's whenever you need them.The questions can be setup as text, checkboxes, multiple choice in nine different question types available.

Both the option to have required answers and the ability to shuffle your questions for more accurate feedback are included.

To start generating responses, simply copy the link to the completed survey and send it to your customers.

Once you start getting responses, they will appear in spreadsheet form, which allows for sorting of the data.

It's so sim
