For those of you that are in business, you probably have a sense of how powerful Twitter can be, but may not understand how to leverage it for your organization.It should all start with a strategy so you aren't just wasting time on any social platform.As Twitter goes, understanding who is following you and how engaged they are is a good first step in developing that strategy.One of the best ways to review all of this on your profile is by using free tools such as SocialRank.Since we know that Twitter is often nothing more than a popularity contest, finding those that are popular and focusing on their conversations is a sold way to engage.Your follower's location can be important in some cases, so this tool will allow you to identify the best followers by setting the location filter with the area you want to focus on.Filtering users by information in their bio can also be a great way to find those that have strategic value.Start taking a good look at the people that are already followin
