The Web is an incredible tool for researching comparisons between products and services, but what can you do when you aren't sure what to compare?Here is what I learned to do when I know of at least one product but don't necessarily know about the competitive items.I just type the letters ' S' (as in versus) after whatever it is that I am searching for.For example, if I'm shopping for cars and want to see the comparisons to Honda's Civic, I would put 'Honda Civic vs' as the search condition, then hit the enter key.I find this approach really helpful when I'm for mobile apps in just about any category. Once you know of one app, you can quickly discover lots of others you didn't know existed using this tip.It's especially effective with anything in tech, since there are so many resources online comparing gadgets, software and websites from around the world.Now, this isn't a fool-proof method for every item, but I've found that it's pretty useful lots of times because Google's algorithm u
