Dell PartnerDirect Grows While Other Programs Shrink

Challenging economic times are showing up in many channel programs. Most are stalled or shrinking – except Dell’s PartnerDirect. In fact, according to this interview with Greg Davis, head of Dell’s Global Channel Organization, Dell is actually investing in its channel program at a time when others are pulling back. That, plus simplified products and a program that was specifically built from the ground up to lower administrative costs, makes the value proposition of Dell’s PartnerDirect even more relevant in today’s market. In this podcast Greg has his own opinion, and invites your thoughts. (8 minutes)